1.

Lower Sales Costs for the Manufacturer
More cost effective to have an agency rather than an employee.

2.

Increased Sales
The agency has a lifetime commitment to the territory, thus holding better relationships with the customers.

3.

Immediate Access to the Market
Agencies are an experienced sales team already in the territory.

4.

Free Consulting Services
Many agents have held positions in large corporations prior to becoming agents that give them the edge needed.

5.

Cost of Training and Turnover is Eliminated
A new agent has only to learn your company’s products and many agents will need product training.

6.

Highly Experienced, More Aggressive Sales Force
Today’s multi-line sales agent is highly educated and trained.

7.

Broader Sales for your Product
Agents sell several compatible items, they call on a wider variety of customers.

8.

Provides Marketing Flexibility at Less Cost
Agents can sell a new line without conflicting with your present sales organization.

9.

Creates a Systems Approach to Selling
The multi-line, complementary package of products tends to make sales reps systems oriented rather than a single product oriented. Customers welcome these consultative sellers.

10.

Every Call is a Relationship Building for your Company
Even when the agent doesn’t present your product, they are cementing the customer relationship.

11.

Better Market Intelligence
Since they carry a mix of products, multi-line agencies have a greater diversity of customers, and often can get wind of industry trends long before an employee.

12.

Vested Partner in Manufacturer’s Success
The agency must sell to live. Your success is their success.